Where Science Meets Strategy
You’ve got a great product. Maybe even groundbreaking science. But if your messaging doesn’t land, your audience won’t bite. And in a market crowded with acronyms and abstract claims, even great tech gets overlooked.
Whether you’re building pH sensors, sediment transport models, or integrated monitoring platforms, getting the message right takes more than marketing fluency. It takes field fluency.
It takes someone who’s resuscitated uncooperative instruments in triple-digit heat and knows what it fees like to lose weeks of data to a bad cable.
Someone who understandswhat matters to your audience and how to ask the right questions to build compelling product narratives.
For when “fast learner” just doesn’t cut it
I’ve run transects, wrangled water probes, and reverse-engineered isotopic analysis prep methods in the lab. I know the thrill of collecting a perfectly preserved sediment core, and the pain of realizing your samples were ruined in transit.
That’s the experience I bring to your messaging.
I help environmental tech companies turn complex science and field-won insight into strategic content that builds credibility with expert audiences.
With a master’s in environmental science and 13 years of content strategy experience, I offer something most marketers can’t: deep subject matter fluency in environmental sciences and strategic marketing know-how.
Messaging Audit & Roadmap
The Messaging Audit and Roadmap is a fast, focused messaging diagnostic that helps companies sharpen their messaging before investing in content. It’s a strategic checkpoint that reveals what’s working, what’s not, and how to align your messaging with your market.
Perfect for companies with solid tech and scattered messaging, or teams preparing for growth, launch or market repositioning.
What’s included:
- Kickoff and stakeholder sessions to align on goals, audiences and differentiators
- Messaging and positioning review (light analysis of web copy, decks and other key content)
- Competitive messaging snapshot to define whitespace and differentiators
- Messaging Insight Brief: Key themes, gaps, and strategic content angles
- Anchor Narrative: A short story concept or founder arc to seed future messaging
- Live team call to walk through findings and action plan
- Bad geology jokes included FREE
Positioning & Messaging Lab
The Positioning & Messaging Lab is a high-impact, collaborative workshop that helps you clarify your value, sharpen your differentiators and build a practical messaging toolkit your entire team can use.
Perfect for companies launching new products, refining their brand or struggling to articulate what makes them different.
What’s Included:
- 1-day strategy workshop (remote or in-person)
- Stakeholder discovery interviews
- Customer and competitor analysis
- Messaging framework: Narratives, value props, differentiators, brand voice
- Tagline and elevator pitch development
- Brand Messaging Guide: A plug-and-play resource for your team
Quarterly Strategy & Content Engine
Your quarterly strategy content engine gives you a steady flow of on-message ideas to keep your marketing goals moving forward. Together, we work with your internal experts to develop high-value thought leadership content that builds authority and stands out in today’s era of AI content saturation.
Perfect for companies that need thought leadership content purpose-built for audiences in environmental and geotechnical fields.
What’s Included:
- Quarterly strategy sessions to define priorities
- Editorial roadmap with key topics and formats
- High-quality content creation (case studies, original research, thought leadership content)
- Ongoing optimization and performance insights
Most marketers can’t tell a datalogger from a soil moisture meter.
I can.
I’ve used the tools. I’ve done the fieldwork. I’ve spent years as a researcher, environmental consultant and lab instructor. I even have experience fending off impertinent donkeys while trying to collect sediment core samples in Peru (and explaining the difference between sediment and soil to customs agents).
Today, I help environmental tech companies with messaging that makes complex science clear for the people who need to understand it.
I’ve seen what works and what doesn’t in content strategy, especially in technical fields. I help balance technical accuracy with audience relevance, so your content speaks clearly to decision-makers, not just subject matter experts.
What Sets Me Apart
13+ years of content strategy and writing for environmental and geotech companies
M.S. in Environmental Science from Vanderbilt; field-tested in labs, wetlands, coastlines, and active tectonic zones
Former oceanography and geology instructor; makes complex topics click
Expert at uncovering SME insights and turning them into powerful messaging and narratives
Known for connecting the dots and uncovering fresh angles that move the conversation forward
Self-managed, easy to work with and genuinely curious (plus: nerd-level enthusiasm for sedimentology and fluid dynamics)